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History

A Fresh New Spirit and Image—Still a Reflection of Our Heart

Right from our very beginning, Badger Mutual Insurance Company realized that insurance is more than just a policy and that our customers are more than just numbers. Our mission was and continues to be helping people in times of need—when heart and compassion truly matter.

Our company was founded in 1887, six years after the great Chicago Fire, to help churches protect their property. After the ravages of the fire, many insurance companies refused to insure churches with large steeples or charged the owners unbelievably high rates, as large steeples attracted lightning. This put many congregations at risk. A group of kindhearted businessmen formed a mutual aid society to protect churches and property from fire–founding our company.

Throughout the years, we have added coverages, expanded the number of states where we conduct business, and use the latest technology to make it easier for agents and our customers to do business with us. Today, you can manage your account, report a claim, and pay your premiums online.

With so many exciting things happening at Badger Mutual, we decided to refresh our image to reflect the energetic staff and innovative happenings at the company. You’ll note our new logo, new website, and new tagline:

Badger Mutual–The Heart of Your Insurance Protection

While our company may continue to grow a bit larger, the “small town” feel of Badger Mutual will never be replaced. We believe that our position as a regional insurance carrier gives us a major advantage over the larger companies. That’s because our agents and staff take the time to get to know you and your unique challenges—then customize insurance programs just for you. And should you have a claim, you’ll be talking to real people, not an anonymous 800 number.

We also wear our hearts on our sleeves when it comes to community service. Our dedicated team of employees volunteer many hours of their own time, participating actively in fundraising efforts, community organizations, and mentoring local students. As a company, we also support local and national charities including the United Way, Make-A-Wish Foundation, United Community Center, the Boys & Girls Clubs of Greater Milwaukee, and Badger Mutual Insurance Women’s Amateur Golf Tournament.

While it’s with good reason we are proud of our past and grateful to the employees who helped build our strong foundation, we are genuinely excited about the future and hope you’ll join us.

To learn more about how we’re the heart of your insurance protection, contact your local agent today.